Fully Independent
Media Agency


Why Shell ?


Shell Media is a 100% locally owned media agency based in Melbourne.   Our aim is to provide exceptional client service in today's ever-changing media landscape. 

The need to provide logical, transparent, and engaging media solutions is more important than ever - we'll give you that plus more. 

Our Ethos


We are a client-centric bunch who  put your needs first.  We believe bigger is not always better.  

Consumer focused planning, expert channel selection, and successful campaigns are what we are all about. Oh, we also are pretty damned good at media rate negotiations.

Our Promise


To listen to you - the client.  That said, we'll respectfully deliver a business solution based on what you order to achieve your marketing objectives.


Meet Dean


Dean Shell

With over 20 years' agency experience, Dean has held senior roles across multinational agency groups including Group M, Publicis, and Mediabrands.   He has vast experience in client service and media investment across categories  including Government, Finance, Retail, Automotive, and Leisure.


Our Vision

It's simple -  to advise  all clients regardless of size or market investment how to best achieve their media campaign objectives. We do this by drawing on years of agency experience and commercial acumen. Our key focus is to deliver outstanding media solutions for all your business challenges, in an open and ethical manner.

Core Services


Media Planning

We believe consumer-based channel planning should form the basis for any media campaign. Coupled with sound target audience analysis and data, this is the starting point for an effective and solid media strategy.


Media Investment & Activation

Our experienced Investment team will ensure your media dollars are fully maximised and added-value is delivered every time. Having previously lead media investment negotiations for a number of high profile clients including the Australian Government, Victorian Government,and Bunnings , Dean will negotiate the best possible media rates for you and your business.


Digital & Production

Media is our core competency - both Traditional and Digital. We also offer CRM expertise, Web Development, SEO, SEM, and Social Media.  Full production capabilities can also be provided if required.

Contact Us

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Contact Us to Get Started

We love helping businesses grow. By creating individualised media solutions we can help you reach your business goals. 

Contact Dean today to see how we can help.

Shell Media P/L

Phone: 0417 135 052